stories told in light & motion
imagery that is raw, timeless, and intentional — weaving together film, photography, and motion to tell stories that feel alive.
THE IN BETWEEN
Welcome to
The In Between is a space for stories that feel alive, untamed, and true.
Rooted in film, photography, and motion, my work captures the raw beauty of what exists between stillness and movement — the fleeting, imperfect, and unforgettable.
I collaborate with brands and individuals who value authenticity, artistry, and connection. From intimate 35mm stills to full-scale campaign production, my process is guided by intention, intuition, and the belief that the in-between moments are the ones that matter most.
Portfolio
Every project I take on is rooted in authenticity, intention, and storytelling. I create imagery that resonates — from lifestyle campaigns to immersive brand experiences — always with a focus on real moments, cinematic textures, and meaningful connection.
Lifestyle Brand Work
Hotels
UGC
Tailored approaches to help your brand thrive.
My Specialties
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lifestyle, editorial, and product storytelling that conveys authenticity while elevating brand identity.
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35mm, 8mm, 16mm, and lo-fi textures that add nostalgic depth to your campaigns.
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content designed to feel human-first, performing on social while staying on-brand.
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from concept to execution, delivering cohesive, brand-aligned visuals.
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crafting visual narratives that unify mood, wardrobe, and set design.
MEET ABIGAILROSE MCHUGH
the creative behind The In Between. I’m a storyteller through photography, film, and motion — capturing moments that are raw, real, and lived-in. My work is inspired by the elements, human connection, and the quiet magic that exists in the spaces between movement and stillness.
Over the years, I’ve collaborated with lifestyle and wellness brands, creating imagery that feels authentic while elevating the brand’s voice. From sun-drenched editorial campaigns to intimate UGC content, I aim to craft work that resonates, engages, and lingers.
I approach every project as a collaboration — understanding your vision, values, and audience, then translating them into imagery that is both poetic and purposeful. Whether through 35mm film, digital motion, or full-scale campaign production, my goal is to tell stories that feel cinematic, soulful, and unmistakably true.
Beyond the lens, I live a life steeped in movement and curiosity — surfing, skating, exploring, and connecting with community. These experiences inform my work, infusing each frame with energy, authenticity, and a sense of wonder.
MY APPROACH
MY APPROACH
See how storytelling, strategy, and intention come together to elevate brands.
From concept to capture, I guide every step of the creative process — developing ideas, directing mood and styling, and producing visuals that resonate. My goal is not just to create beautiful images or film, but to help your brand thrive — connecting with your audience in an authentic, meaningful way.
READY
TO BEGIN?
Let’s create something true together. Share your vision below, and I’ll be in touch to bring it to life.
